Retail eCommerce Sales Associate in the Motorcycle and Automotive Industry

Providence, RI
Part Time to Full Time
Customer Service
Entry Level

The Company. Brown and Watson International (BWI) is behind innovative market-leading brands that span many global vehicle industries. Specializing in lighting and electrical products, as well as portable power management and vehicle accessories, we have a stable of well-established industry names including DENALI Electronics, Vision X, NARVA, Projecta, Philips Automotive, and Big Red Gear. BWI is an Australian-owned and operated holding of GUD, which is listed on the Australian stock exchange.

BWI's USA e-commerce division is based in Exeter, Rhode Island and is responsible for the global online presence of DENALI Electronics, Twisted Throttle , and Vision X Offroad, as well as localized websites for the Projecta and Ultima brands. The company designs, manufactures and markets industry-leading lighting, electronics and accessories solutions for the motorcycle, ATV, Side x Side, and automotive markets.

Our Values:

  • Safety: The safety of our team, our trading partners and end-users of our products is our priority
  • Action: We delight our customer with timely, complete, and inspired solutions
  • Excellence: We demand excellence in our products and our service; of each other, of our partners and of ourselves
  • Innovation: We strive to continually implement change in our business that adds value
  • Teamwork: We work together as a team and with our trading partners with trust, respect, and integrity to deliver high performance results

About this role:
The retail eCommerce Sales Associate (ESA) is the retail customers’ trusted point of contact for questions related to ordering, installing, and using our products. Day-to-day you’ll assist customers with product selection , tech support, and excellent customer service and ensure a seamless customer experience. It is an exciting opportunity for someone looking to get into the automotive or powersports industry and make an impact in our fast-paced work environment.

With your outstanding communication and listening skills, you’ll help our customers perfectly outfit their vehicle, suggesting options that meet their lifestyles, budgets, and expectations, and close the deal. Our ESAs provide an exceptional customer experience both before and after purchase, driving loyalty by following up to ensure customer satisfaction.

Excitement, passion, and experience with motorcycles, SUVs, and light trucks is a must! Familiarity with the installation of bolt-on automotive and motorcycle accessories, including 12-volt electrical products, is preferred.

This position includes all types of contact center interaction, including phone, email, live chat, social platform messaging, and in-person interactions at industry events. Internally, the ESA provides feedback to create and improve products, improve the customer experience, and troubleshoot installation challenges. The ESA has the responsibility and the authority to make decisions to take care of the customer, no matter what it takes.

This is the main entry point to our organization and is a great entry to the industry; growth into other departments and management roles is common via our training programs. This role is key to our success: you are the face of our brand, and we are dedicated to developing your skills alongside the success of the company.

Full-time and seasonal part-time (March through September) will be considered. Availability for night and weekend hours is preferred.

Key Responsibilities:

  • Providing expert outfitting advice for the unique needs of each customer via phone, email, and chat with the intent of closing sales
  • Creating vehicle outfitting quotes, following up, and entering orders 
  • Providing estimated time of arrival of backorders and suggesting substitute in-stock items as needed
  • Working with the Customer Service Manager to improve the customer experience and develop new ways to wow clients
  • Talking customers through the installation and use of motorcycle accessories and gear
  • Facilitating returns and exchanges
  • Assisting in training new recruits
  • Other duties as assigned

Key Qualifications:

  • 1-3 years of experience in a sales-related role.
  • Must love two- or four-wheel adventure. Experience with overland vehicles or adventure motorcycles and the gear that goes with it is preferred - we need passionate experts that can relate to our customers.
  • Must be a polished written and verbal communicator: this career is writing and communication intensive.
  • Must love people! You'll be interacting with customers and your team all day, every day.
  • Dedication to proactive personal development, self-improvement, and hustle.
  • Drive to deliver a great customer experience that exceeds expectations.
  • Previous experience in retail, customer service, or e-commerce is preferred.
  • Ability to focus with attention to detail in a fast-paced environment.
  • Proficient in Microsoft Outlook, Excel, Word, and Teams.
  • Ability to independently problem solve.

Pay: $20.00 - $24.00 per hour

Employee Benefits:

  • Monthly and annual performance bonus
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • 401(K) company match up to 4%
  • Paid time off and company-paid holidays
  • Product discounts
  • Employee Assistance Program (EAP)
  • Subsidized classes for professional development

We believe in creating a diverse and inclusive workplace, which is why we are an equal-opportunity employer and welcome applicants from all walks of life to join our team.

Working Conditions: Enthusiasm for motorcycles, SUVs, trucks and all things that go vroom is key to fitting in with our passionate culture. All new hires without previous motorcycle experience are provided an opportunity to attend the motorcycle safety course and obtain their motorcycle driver's license. Whether you are a powersports enthusiast or not, count on the contagion of BWI's passion and drive. You will work in an office environment with a great management team that loves to work hard, have fun, and win!

Department hours are 8:30 AM to 8:00 PM Monday through Friday and 10 AM to 5 PM Saturday. Staff members can request and trade specific shifts with each other; some evening and weekend shifts are required of all staff members. The Customer Service department primarily works in-office,  however, occasional remote work is possible with supervisor approval once fully trained.


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